The Minimalist Wardrobe is an online platform that provides capsule wardrobe inspiration via downloadable digital guides
Project
Weekly email campaigns to promote and sell the client’s various capsule wardrobe PDFs: capsule launch announcements followed by review emails to establish social proof and garner additional sales.
What I Did
Using engaging, conversational copy that highlights the benefits of each capsule based on its theme and relevance to everyday life, I wrote emails that achieved average open rates of 60% and click-through rates over 4% (rated excellent by Klaviyo), helping generate an average revenue of $0.07 per recipient.
