EMMYDEVEAUX is a women’s capsule wardrobe clothing brand based in Canada
Project
The client wanted to create blog content that highlighted the unique benefits of EMMYDEVEAUX clothing designs while integrating lifestyle elements that spoke to the EMMYDEVEAUX customer, an on-the-go professional woman that wants to look sleek and stylish without any fuss.
What I Did
In collaboration with the client, I helped create an editorial calendar and then wrote weekly blog posts using EMMYDEVEAUX’s sharp and bold brand voice. I made sure to write the blogs in a way that emphasized the unique benefits of the products (versatility, flattering compression fits, wrinkle-free fabrics) while appealing to the target audience’s needs (not having to worry about adjusting garments throughout the day, easy styling and versatility, enhanced confidence).
