Fashion & Lifestyle Copywriter
Have you ever heard the saying “people don’t buy products, they buy emotions”? There are other iterations, like “people don’t buy products, they buy results/stories/an identity/a better version of themselves”.
Continue readingFeatures and benefits, and why they matter in fashion copywriting
With AI overviews changing the search engine landscape, you’re probably wondering if blogging is even worth it anymore. They’re the first thing you see when you open up Google, and
Continue readingIs blogging still worth it for fashion & lifestyle brands?
Does SEO feel more like a four letter word to you than a three letter abbreviation? Look, I get it. It can seem intimidating at first, especially if you’re more
Continue readingSEO opportunities you might be missing on your fashion or lifestyle brand’s website
Not every lifestyle brand is a fashion brand, but every fashion brand can also be a lifestyle brand. Don’t worry if that sentence felt confusing. That’s what I’m here to
Continue readingEditorial planning: how fashion brands can make their content more lifestyle-driven
As a fashion copywriter, I’ve long found that certain copywriting tips and best practices don’t fully apply to our industry. It’s one of the reasons I started this blog. Not
Continue readingAspirational vs relatable fashion copywriting: how to find the right balance
So, you’re thinking about starting a blog for your fashion or lifestyle brand, but you’re not sure how often you should be posting. Or maybe you’ve already published a few
Continue readingHow often should you update your blog? Best practices for fashion & lifestyle brands
The best copy is always authentic and unique to your brand, but that doesn’t mean you can’t look elsewhere for inspiration. In this series, I’ll be sharing inspiration and insights
Continue readingMarketing muses: copywriting inspiration from Duolingo
If you’ve been thinking about starting a blog for your fashion or lifestyle brand, you’ve probably been wondering what the blog articles should look like. Or, more specifically, how long
Continue readingAre long form blogs better for SEO? How to choose the right word count
My second favourite season is here! If you know me, you’ll know that I’m a spring/summer girl through and through. I absolutely love the relaxed vibe, heat, beach days, and
Continue readingSpring cleaning ideas for your fashion or lifestyle brand: copy & content edition
They say your website is like your digital business card. A total reflection of your brand and ethos. And if you have a fashion or lifestyle brand, your website will
Continue readingWebsite copy 101: pages to add to your fashion or lifestyle brand’s website