Fashion & Lifestyle Copywriter
With AI overviews changing the search engine landscape, you’re probably wondering if blogging is even worth it anymore. They’re the first thing you see when you open up Google, and
Continue readingIs blogging still worth it for fashion & lifestyle brands?
Not every lifestyle brand is a fashion brand, but every fashion brand can also be a lifestyle brand. Don’t worry if that sentence felt confusing. That’s what I’m here to
Continue readingEditorial planning: how fashion brands can make their content more lifestyle-driven
So, you’re thinking about starting a blog for your fashion or lifestyle brand, but you’re not sure how often you should be posting. Or maybe you’ve already published a few
Continue readingHow often should you update your blog? Best practices for fashion & lifestyle brands
If you’ve been thinking about starting a blog for your fashion or lifestyle brand, you’ve probably been wondering what the blog articles should look like. Or, more specifically, how long
Continue readingAre long form blogs better for SEO? How to choose the right word count
My second favourite season is here! If you know me, you’ll know that I’m a spring/summer girl through and through. I absolutely love the relaxed vibe, heat, beach days, and
Continue readingSpring cleaning ideas for your fashion or lifestyle brand: copy & content edition
You’ve set up your blog. You have your editorial calendar planned out months in advance. You’re ready to write … but you’re not quite sure if your content is the
Continue readingWhat is a high quality blog? The key features to look for
Social media, email marketing, and blogging? I know, I know — it sounds like a lot. If you’re a fashion or lifestyle business owner, you’ve probably already got a lot
Continue readingShould you start a blog for your fashion/lifestyle business?