Conscious Coterie is an independent boutique based in Scottsdale, Arizona
Project
In order to launch their online store, the client wanted an ‘About’ page that explained their unique take on sustainable fashion while maintaining the friendly yet elevated tone they use with their in-person customers.
What I Did
In collaboration with the brand founder, I wrote an ‘About’ page that explained their commitment to redefining preconceived notions of sustainable fashion through natural fabrics in vibrant colours, flattering silhouettes, and versatile designs. I kept the language warm and welcoming, showing potential customers that the brand encourages honesty, individuality, and comfort while promoting unique style.
