Grown Brilliance Web Copy

Grown Brilliance is an American fine jewelry brand that specializes in lab grown diamond engagement rings

The client wanted collection overviews to enhance the web pages for their product ranges, using an upscale yet contemporary tone.

What I Did
Using the client’s directive, I created collection overviews that reflected the premium price point of the jewelry while highlighting the unique characteristics of individual diamond cuts, their traditional connotations, and subtle styling hints.