How Matcha is a café in London, England that serves health-focused drinks and treats in a trendy setting.
Project
The client wanted me to create copy for an ‘About Us’ page that shared the inspiration behind the business, emphasizing the health benefits of the menu while maintaining a playful tone.
What I Did
Using the client’s tone guide and personal backstory, I crafted an ‘About Us’ split up into sections that convey the USP, mission, and history of the café in a tone that resonates with their ideal Gen Z/Millennial client base.
