Andre Montana Eyewear is a luxury eyewear brand based in Dubai, UAE
The client wanted product descriptions that shared the unique design inspirations behind each style in order to add an element of storytelling to the copy.
What I Did
Using the client’s directives, I focused on the story behind the styles to paint a picture of how a customer would feel wearing each design. I incorporated design details to add value and information, but concentrated on the emotions associated with each frame.