Fashion & Lifestyle Copywriter
The best copy is always authentic and unique to your brand, but that doesn’t mean you can’t look elsewhere for inspiration. In this series, I’ll be sharing inspiration and insights
Continue readingMarketing muses: copywriting inspiration from Duolingo
If you’ve been thinking about starting a blog for your fashion or lifestyle brand, you’ve probably been wondering what the blog articles should look like. Or, more specifically, how long
Continue readingAre long form blogs better for SEO? How to choose the right word count
My second favourite season is here! If you know me, you’ll know that I’m a spring/summer girl through and through. I absolutely love the relaxed vibe, heat, beach days, and
Continue readingSpring cleaning ideas for your fashion or lifestyle brand: copy & content edition
They say your website is like your digital business card. A total reflection of your brand and ethos. And if you have a fashion or lifestyle brand, your website will
Continue readingWebsite copy 101: pages to add to your fashion or lifestyle brand’s website
You’ve set up your blog. You have your editorial calendar planned out months in advance. You’re ready to write … but you’re not quite sure if your content is the
Continue readingWhat is a high quality blog? The key features to look for
Social media, email marketing, and blogging? I know, I know — it sounds like a lot. If you’re a fashion or lifestyle business owner, you’ve probably already got a lot
Continue readingShould you start a blog for your fashion/lifestyle business?