Makarla is an e-commerce shop that sells handmade artisanal jewelry and accessories from Colombia.
Project
The client wanted to refresh the existing product descriptions on their e-commerce site with copy that reflects the brand’s warm and supportive brand voice.
What I Did
Using inspiration from previous product descriptions, I enhanced the copy by adding in subtle styling suggestions and key points linked to the products’ eco-friendly aspects and high quality materials to appeal to Makarla’s ethically-conscious client base.
