MOGGA is a fine jewelry brand based in Israel that specializes in gemstone jewelry.
The client wanted to provide customers with inspiration and promote online traffic through engaging blog posts using a bold and playful tone that caters to customers who prefer alternative fine jewelry (ie. gemstone jewelry instead of diamond jewelry).
What I Did
With the brand’s motto of “dare to be rare” and playful tone in mind, I worked with the brand’s founder to come up with an editorial calendar of content that promoted the benefits of gemstones instead of diamonds.